[36] Deloitte, Technology, Media & Telecommunications Predictions 2011 (2011), 22. Moreover, they argue that: Despite the sale of tens of millions of television sets that offer a form of built-in search capability for television programming, the vast majority of viewing will be delivered on a traditional ‘pushed’ basis … Although today’s viewers may value the ability to pull content, pushed content remains their default choice. This report also indicated that benefits to households, business and government arising from the use of the internet to access, operate, purchase and deliver goods, services and information were valued at about $80 billion in 2010.[13]. Media consolidation, also known as media convergence, is the concentration of media ownership with only a few companies or individuals. 3.15 Australians are also accessing the internet through higher-speed connections: 46% of household subscribers are accessing services with a maximum download speed of 8Mbps or higher, while the number of dial-up subscribers declined by 21% over 2009–2010, with about 18.8 gigabytes of data being downloaded per internet subscriber in December 2010, up by 28.8% on the previous year, and with major growth in the downloading of video content.[11]. 3.23 At the same time, local audiences have frequently displayed a preference for culturally relevant local media content where it is available. Media convergence is not just a technological shift or a technological process. Global Media Journal – Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 Vol. Phone +61 7 3248 1224 This concept refers to the fact that while media convergence in general has encouraged audiences to participate in the process of content creation, it requires extended access to modern technologies, familiarity with the new forms of media, as well as developing certain skills (ibid.). It is embodied by the three C's: computing, communication and content. The Argument Against Convergence. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). field of journalism is moving away from maintaining separate newsrooms staffed with reporters who specialize in that media only. [31], 3.37 The importance of distinguishing between commercial media content and user-created content for the purposes of classification was raised in a number of individual and organisational submissions in response to DP77. [6] C Perez, ‘Technological Revolutions and Techno-Economic Paradigms’ (2010) 34 Cambridge Journal of Economics , 185–202. It is estimated that 60 hours of video are uploaded every minute onto YouTube, and four billion videos are viewed every day worldwide from that site alone. On the other hand, it is argued that market driven media owned and controlled by big media corporations ‘can actually improve the value of the service, the flexibility of topics and the competence of the contributers’ as well as enable technological developments, change the elitism of media professionals and create new general awareness (Grant, 2009). It cannot be done away because it is the result of the advent of technology as industries and other forms of human institutions advances into digitalization. New digital content innovations seem to be more based on decentralised creativity, organisational innovation and new value-added models, which favour new entrants, and less on traditional scale advantages and large start-up investments.[29]. [10] Department of Broadband, Communications and the Digital Economy, Convergence Review: Interim Report (2011), iv. 2. 3.32 Associate Professor Axel Bruns has referred to the rise of the ‘produser’, or the internet user who is both a user and a creator of online content. Media network blog Connected TV Television remains resilient as convergence of content continues Technology will continue to redefine the … The term ‘analogue’ is used to describe something ‘that resembles something else’ (Dewdney and Ride, 2006:227), therefore signals transmitted through television can be seen as being analogous to the light and sound of the actual scene (ibid.). 3.48 The eighth and final driver of change associated with media convergence is the blurring of distinctions between public and private, and of age-based restrictions to media access. The new trend is towards media convergence fi where different media formats come together to "tell the story" in different and creative new Media convergence and the transformed media environment. [27] C Leadbeater and P Miller, The Pro-Am Revolution: How Enthusiasts Are Changing Our Economy and Society (2004). [19] In the week of 3–9 July, 2011, for example, there was only one imported television program in the top 20 list—the British drama series Downton Abbey-while programs that were topping the TV ratings included local productions such as Winners and Losers, Masterchef and Australia’s Got Talent. In 2009, 92% of child internet users accessed the internet from home, 86% accessed it from school, and 45% from public libraries and internet cafes.[44]. Billions of people around the world are continuing to suffer from poor access to water, sanitation and hygiene, according to a new report by UNICEF and the World Health Organization. For example, you now have the ability to watch television or movies on your smartphones. [31] Australian Competition and Consumer Commission, Submission CI 2463. Get away from those people and go hang out with the “Vital Few” . If you deploy Server 2019 and AD/DS/DNS then sysprep is not going to do anything for you. ( Log Out / For example, companies, such as Warner Bros., which used to focus on the film industry, nowadays have control over various aspects of entertainment industry in general, such as computer games, books, magazines, web sites and toys, which is all part of the process of media convergence (Jenkins, 2006). [18] For an argument of this nature, see J Tunstall, The Media Were American: U.S. Mass Media in Decline (2008). The Australian Competition and Consumer Commission (ACCC) has observed that any definition of media content for purposes of classification: would need to be carefully drafted to ensure that other types of online audiovisual content (such as user-generated, semi-professional content and short-duration clips) are not inadvertently captured by … the new Act. In other words, whether or not media convergence presents more opportunities than challenges to both media producers and consumers. In December 2011, the five main free-to-air television channels accounted for 54.9% of the capital city TV viewing audience, the 10 digital channels accounted for 26.5%, and the 200+ pay TV channels accessible through FOXTEL and AUSTAR for 18.6%.[39]. 3.13 The concept of platform neutrality is therefore an important one in the context of media convergence. . Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Consequences of this trend can be viewed as both positive and negative. [9] Australian Law Reform Commission, National Classification Scheme Review, ALRC Issues Paper 40 (2011). What else cannot be done by domestic movies. 3.20 Media convergence has major policy consequences. Most of the people who claim that these things don’t work fail because of THEIR failure to do the work – to adopt a new discipline – to FOCUS and COMMIT. And as we search for more and more ways to create things that would make our tasks easier, media convergence is bound to occur. This blurs the lines for media ethics as it is a form of copyrighting (Simons, 2011). We pay our respects to the people, the cultures and the elders past, present and emerging. This figure had grown by 17% from 8.95 million in December 2009. 3.25 For much of the 20th century, media regulations could be nationally based, as media services largely operated within existing territorial jurisdictions, and were therefore clearly subject to the laws and regulations of a single nation-state, even when they operated as multinational corporations. [5], 3.9 Historically, the major techno-economic paradigms have been: the Industrial Revolution (1780s–1830s); the Age of Steam and Railways (1840s–1870s); the Age of Steel, Electricity and Heavy Engineering (1880s–1920s); the Age of Oil, the Automobile and Mass Production (1930s–1980s); and the Age of Information and Telecommunications (1990s–present).[6]. Media is consumed and offered extensively today in many different types of formats. Change ), You are commenting using your Google account. One of the areas of particular concern when examining positive and negative consequences of media convergence is media ownership (Jenkins, 2006). From screenwriter to director, well, the span is not very large. [14] Data taken from Alexa website
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