technologies and to exploit their benefits. Unlike the large proprietary systems of the 1980s, today's "micro-applications" allow firms to create and reconfigure digital capabilities to appropriate short-term competitive advantage. The time for a digital transformation is now. 7 Vgl. These are composed of co-creating and collaborating actors. T he failure rates of digital transformations remain high. This incorporates esteem creation, esteem catch system, offer, advanced advances, key authoritative movements, and outside and inward drivers. Companies need to establish management prac-, tices to govern these complex transformations. IT affects industry structure and the set of business-level strategic alternatives and value-creation opportunities that a firm may pursue. Digital transformation is upon us, and every industry and every business is part of it. The four themes are (1) the scope of digital business strategy, (2) the scale of digital business strategy, (3) the speed of digital business strategy, and (4) the sources of business value creation and capture in digital business strategy. Actually, this digital thing becomes everybody’s job, everyone’s responsibility. Rather, the strategy to renew business processes, customer centricity, leadership or eventually culture by using digital technologies [14] is the key (. In the process of transformation towards process orientation, management chooses one form of a so-called horizontal or process organizational structure that favors a specific enterprise. There are a number of key areas for Change Management in the digital age: Digital Transformation, Digital Talent, and Digital Leadership. However, we propose that in the long-term not all digitization is desirable. Hardest is the cultural transformation in businesses that have very deep legacy and cultural roots. Kein Wunder, ist es doch die größte Veränderung, die sie in ihrer bisherigen Karriere bewältigen mussten. Even if they are aware of this, some organizations, driven by short-term strategies and profits, resist in breaking the Digital transformation inertia. The data they’re looking at is often a little old. Este trabalho explora a evolução cientifica (1996 - 2020) da virtualização de serviços, os temas motores do campo de estudo e a transformação organizacional atrelada ao conceito. Companies need to McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. 1 Executive summary. Structural, progress. To ensure that early actions can be, taken if expectations are not met, clear procedures on the reassessment of digital transfor-, mation strategies are needed. This results in an integrative framework unfolding the lead actor's orchestration capabilities to ensure co-evolution, and the prerequisites for value co-creation in a platform. While MSMEs proprietor chiefs seldom build up a proper methodology except if completely required to do as such, discoveries show that organizations who are experiencing a change are bound to follow an arrangement [51] An advanced technique includes the change of items and administrations in blend with computerized advances taken from a businessdriven viewpoint [18], [52]. We identify four key themes to guide our thinking on digital business strategy and help provide a framework to define the next generation of insights. Their scope is more broadly, designed and explicitly includes digital activities at the interface with or fully on the side of, customers, such as digital technologies as part of end-user products. Através de uma abordagem de inteligência estratégica, este trabalho apresenta uma visão holística sobre o campo de estudo, capaz de nortear pesquisadores e profissionais de campo no caminho para lidar com os benefícios e desafios da virtualização de serviços. Figure 2 illustrates the dependen-, cies between the different dimensions as part of the Digital Transformation Framework, (DTF), which supports firms in the assessment of a firm, substantially shape a company and its operations. Das Buch bringt die digitale Transformation in KMU auf den Punkt. Press enter to select and open the results on a new page. tab, Engineering, Construction & Building Materials, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. However, the alignment of IT strate-, gies with other strategies has remained a difficult and controversial endeavor. With the use of own, highly optimized software implementation the authors explored complexity of the methods applied in the framework of the new High Efficiency Video Compression (HEVC) technology. Further, since diffusion of digital, technologies can change swiftly, there typically is high uncertainty concerning the digital, transformation strategies’ underlying assumptions. The theoretical part of this master’s thesis dispenses an inclusive definition of the notion of digital transformation and lays the foundation for the empirical section of this paper. a number of initiatives to explore new digital The language that’s used internally in the organization—around products, around the customer, around opportunity—and how you translate that externally to your customers or clients can have a very powerful impact on how you conduct your business and the outcomes you can deliver. Given the rather, recent appearance of digital transformation strategies, further evidence is needed on how this, organizational perspective. Coming from a business-centric perspective, they focus on the transformation of products, processes, and organizational aspects owing to new technologies. Even though the opportunities and competitive advantages of platforms for industrial applications have been proven, insights in the lead actors' efforts to ensure co-evolution of the platform and the platform actors' contributions to value co-creation are scarce. Mutual understanding between the CEO and CIO is thought to facilitate the alignment of an organization's IS with its business strategy, and thereby enhance the contribution of the IS to business performance. If not properly managed, the substantial organizational change that digital The paper aims to discuss these issues. collaboration with select social media and trusted analytics partners across other business strategies and should be aligned with them (Figure 1). And thirdly, it’s the actions you take, whether it’s putting a designer on your executive team, like we have at Apple now, or even making a designer your CEO, as Burberry has recently done. Over the last three decades, the prevailing view of information technology strategy has been that it is a functional-level strategy that must be aligned with the firm's chosen business strategy. In this paper, we develop a model for conceptualizing and directing the emerging area of strategic management of information technology. But a precise state, an organization should strive for by this change, is not discussed adequately. Mutual understanding of the role of IT led to seven alignment dimensions whereas six alignment dimensions led to IS contributions. Something went wrong. However, to coordinate the DT efforts properly, the CDO is required to enable the organization to transform. The establishment of organizational guidelines (mission, vision, purpose), based on, The paper presents analysis and comparison of complexity of selected algorithms of motion estimation used in video compression. We define a successful transformation as one that, according to respondents, was very or completely successful at both improving performance and equipping the organization to sustain improvements over time. Make it as important as everything else. Digital transformation framework, cross-functional strategy, digital technologies. It’s looks similar like the 90s where change management was the buzzword and for each change, even changing pencils in the office required a change management plan. To this end, the paper introduces the results of an extensive analysis of academic literature on IS-strategy. Die IKT bildet dabei das Verknüpfungselement und ermöglicht eine unternehmensübergreifende 6 Vgl. The disruptors will be among the first digital organizations that define what a “digital enterprise” really looks like. Using a comprehensive framework of potential profit mechanisms, we argue that while IT activities remain integral to the functional-level strategies of the firm, they also play several significant roles in business strategy, with substantial performance implications. Word count: 10.047 Thomas Ryckebusch Student number: 01271053 Supervisor: Kristin Van den Eede A dissertation submitted to Ghent University in partial fulfilment of the requirements for the degree of … transformations and explore their options. In my experience, culture is the hardest part of the organization to change. DT strategy is a plan that helps companies to govern the transformations that arise from the integration of digital technologies, as well as in their operations after a transformation, ... New operations will be necessary when different technologies are integrated and new ways of creating value will require changes in the organizational configuration, mainly in those digital activities incorporated into the organizational structure; products, processes, or skills will be affected by the changes. Access scientific knowledge from anywhere. While being a technological market leader can lead to competitive advantages and, can create the opportunity of other firms becoming, ards, it might be more risky and requires certain technological competences. One of the elements that I think is misunderstood about a digital transformation is that it’s typically a Trojan horse for a much broader business transformation, a time to review many aspects of a business’s operations from top to bottom—the talent, the organizational structure, the operating model, products, services, etcetera. Some changes are gradual and evolve toward an end goal, which becomes clear over time, and you need to make a number of small steps to do that. The outcomes of this multiple-case study are firstly the empirical analysis of topics such as the digital transformation barriers, benefits, areas of impact in the company, digital transformation process and the elements that spur digital transformation and secondly a framework of digital transformation best practices empirically validated and tested by five SMEs in the B2B context. This determinant points out the need to leave vertical organization and functional-structured enterprise, and directs attention of its management to horizontal process-oriented organization. In this context, the use of Enterprise Social Media emerges as a suitable and intuitive manner to digitalize organizational knowledge and to create business value. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. Select topics and stay current with our latest insights, Digital transformation: The three steps to success. I think you need to be in a state of constant revolution. MIS Quart 37 (2):471-482, CIO (2013) Why the Chief Digital Officer Role Is on, Downes L, Nunes PF (2013) Big-Bang Disruption. I think you need to instill, even in that kind of organization, a culture of continuous change and evolution in how things work. For it to be a capability, we must build it into our operating models, assign resources to it and give it a roadmap. There isn't a book of instructions and the stakes are high. As a starting point for the development of guidance for the CDO, we secondly propose a model of digital fitness that conceptualizes the target state of DT comprising of three determinants: Digital Adoption, Digital Expertise and the Adoption Rate of Digital Innovations. While lower financial pressure on the core business may reduce the perceived urgency to act, companies already under financial pressure might lack external ways to finance a transfor-, mation. Die Speicherung von digitalen Informationen ist eine Notwendigkeit um Daten jederzeit abzurufen, auszuwerten und dadurch neue Informationen zu generieren. and implementation of digital transformations within a Further, beginning with the initial. This paper formulates the roles that are supposed to support. We found out, practitioners themselves are not aware of the target state, although they have to decide what is to reach on the digital transformation journey. Addressing this gap, we explore through a multiple case study how manufacturers in the traditional Chinese textile industry gradually adopt a platform-based logic. Das Thema Change-Management gehört für ihn zu den strategischen Erfolgsfaktoren. Learn about James Bilefield is a serial digital entrepreneur and a senior advisor to McKinsey. Any change process starts with an awareness that there’s an issue in the organization. Change management usually gets bucketed as a project management activity. Although the premium services on Last.fm are mainly aimed at improving the content consumption experience, we find that willingness to pay for premium services is strongly associated with the level of community participation of the user. Erfolgsfaktor Change-Management. SMEs have digital transformation capabilities that could become a digital transformation competence. that go along with the integration of technologies. TRANSFORMATION AND CHANGE MANAGEMENT: A CASE STUDY How does Anheuser-Busch InBev’s HR department adapt to organizational changes and how are these transformations managed? So there’s still a long, long way to go. Never miss an insight. Organizational Change Management: A Make or Break Capability for Digital Success As more businesses embark on digital transformation, they often underestimate the impact of these initiatives on their operational structure, culture and employees. Digital transformation strategies take on a different perspective and pursue different goals. The results obtained allowed to formulate guidelines and conclusions that may be useful for future implementation of motion estimation algorithms in context of HEVC encoders. and even go beyond their borders, by impacting products, business processes, sales channels, and supply chains. Despite first research efforts and the frequent challenges encountered in prac-, tice, academia still lacks specific guidelines for firms on how to formulate, implement, and. lacks specific guidelines for firms on how to formulate, R, search has addressed this issue and has sought to consolidate IT strategies and business strate-, strategies often discuss the possibilities and the effects of digital technologies, instance, Oestreicher-Singer and Zalmanson (2013) shed light on the connection of content, and community, and prove that community-based digital business models can create profita-, while digital business strategies often describe desired future business opportunities and strat-, egies for firms that are partly or fully based on digital technologies, they do typically not in-. transformations. time-multiplexed nodes based on a local register stack. Some of those are hard changes that need to be made, and some are softer, like language or culture. Shifting technology, finding the right talent, finding the right product set and strategy—that’s all doable, not easy, but doable. How high up do those new KPIs need to be on a dashboard that otherwise may have been rather traditional and may not have changed much for a decade or more? The role of the board in a digital business is quite different from the role of the board in a legacy business. In my consulting practice, I’ve also moved the management of change projects from a white-board-and-paper environment to an online, digital environment—digital Scrum boards, digital issue logs, digital decision logs etc. Our study extended the theory of IT strategic alignment and provided direction for CEOs and CIOs interested in improving the IS contribution of their organization. Digital transformation is a huge undertaking. An important approach is to formulate a The, these technologies. MIS Quart, Grover V, Kohli R (2013) Revealing Your Hand, Henderson JC, Venkatraman N (1993) Strategic Align, Transforming Organizations. Executives at legacy companies, struggling to meet the challenge of an aggressive digital disruptor, sometimes think they have to overhaul their business from top to bottom. Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. They’re not looking at live data. Such digitally attributable capabilities also determine how much of this value, once created, can be captured by the firm--and how much will be dissipated through competition or through the power of value chain partners, the governance of which itself depends on IT. The digit-, ization of products or services can require or enable different forms of monetization, or even. These failures largely … Flip the odds. transformation strategy that serves as a central concept to integrate the entire coordination, prioritization, and implementation of digital transformations within a firm. Since digitization strategies cut across various other strategies at the same, firms to help structure these processes in order to achieve shared goal-setting, the alignment. Therefore, this thesis provides a detailed examination of the subject of the digital transformation of EU SMEs operating in the B2B context. In the current globalized and digital business environment, an organization's capacity to accurately manage its knowledge has the potential to generate superior efficiency and innovation performance (Tsai, 2001;Benner & Tushman, 2003;Dhanaraj et al. One of the challenges I think many legacy companies face today is that their boards are not really ready to challenge them and to support and encourage their digital transformation. Therefore, firms should openly and timeously confront the need to conduct digital. We illustrate the power of this model in terms of two fundamental characteristics fo strategic management: strategic fit (the interrelationships between external and internal components) and functional Integration (integration between business and functional domains). This sourcing issue. The economic essentials of digital strategy. This new role should be supported by assessment and control guidance. Experiments show the benefits of a tiled implementation, mixing spatial network parallelism with, The transformation of an enterprise towards process-oriented enterprise is a determinant of organizational behavior in contemporary business terms. Digital Transformation – The process of integrating digital technology into a business – a transformation that can impact technology, … It therefore contains the strategic role of IT for a company and its future, technological ambition. nal change and digital transformation. Other key questions include the desired extent of, digital transformations and the granularity as well as the temporal extent of digital transfor-, mation strategies, which could vary from swift, one-, In addition to the definition of procedural aspects, further insights are required to solve ques-, deployment of digital transformation strategies (Horlacher and Hess 2014). In recent years, firms in almost all industries have conducted These elements can be ascribed to four dimensions: stones of a digital transformation strategy are explained in some detail. However, internal and external factors, like the COVID-19 pandemic, involuntary accelerate the digitalization of organizational knowledge, and that requires a structured deployment process for maximizing its benefits. In the quest to provide value to customers through digitization, such applications can be efficiently deployed. Information technology matters to business success because it directly affects the mechanisms through which they create and capture value to earn a profit: IT is thus integral to a firm's business-level strategy. has been deeply studied, including the implementation technique, type of the algorithm, number of processor threads used, kind of metric of blocks similarity. Starting a digital transformation journey without a dedicated focus on Change Management is like leaving the safe harbor with no knowledge of how to sail through turbulent waters. More specifically, we derive foru perspectives for gulding management practice in this Important area. Scheer, A. ; Wahlster, W. (2012), S. 7f. 2004;Darroch, 2005;Benitez et al. Literature shows that technology-use alone is not enough to successfully transform digitally [13]. Por conseguinte, foram utilizadas as técnicas de análise bibliométricas, aplicadas para identificar e mensurar as seguintes variáveis: autores, artigos publicados no período e artigos relacionados à Teoria dos Stakeholders. Some people will be taken a little outside their comfort zone, but that’s OK, so long as you give them the permission to take small risks and fail quickly if they can. This framework, which is receiving increasing attention in the current academic debate, calls for a practice turn in IS strategy research in that it treats strategy as something people or, more precisely, IS strategists do. ... An open assessment of the financial situation is therefore considered a prerequisite for transformational success. concept to integrate the entire coordination, prioritization, Change management can help you get it right. For a company to have the ability to make a successful digital transformation of its operations, the importance lies in having a clear digital strategy (Kane, Palmer, Phillips, Kiron & Buckley, 2015). I think there’s a new generation of board director emerging that is much more hands-on, with a more entrepreneurial background. We propose an alternative approach based on individual and organizational skills and capabilities. Please try again later. A recent Russell Reynolds survey suggested, I think, that only 4 percent of global 500 companies truly have a board that’s digitally ready, even fewer in Asia–Pacific, and under 25 percent in the United States. 3.1 Elements and Success Patterns of Digital Transformation Strategies, The Digital Transformation Framework describes the cornerstones of the transformation, along four dimensions. Digital upends old models. All die schönen neuen Technologien und Digitalkonzepte bleiben graue Theorie, werden sie nicht systematisch ins Unternehmen getragen. Digital Transformation (DT) causes a technology-driven change in organizations and society. Learn more about cookies, Opens in new This new era is defined by transformation and disruption. Hence, IT strategies usually focus on the management, ment. MIS Quart, ... Culinary tourism offers an authentic experience for the tourist and allows him to communicate with what is unique and original and radically linked to each country's history and distinctive culture [15], [16] recently, tourism is no longer confined to exploring tourist areas only, but a new type of tourism has become known as food and drink tourism, and this type is mainly based on exploring food and drink for a particular culture or country, or learning ways to prepare it, and trying the original taste of the dish in its home country [17]. One key question relates to the, gies may not always be desirable (Grover and Kohli 2013). companies differ from those of B2B companies. A firm needs to decide whether, terms of technology usage with the ability to create own technological standards, or whether it, will resort to already established standards and sees technologies as means to fulfill business, operations. 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